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Preparing Your Association for AI

Association Analytics

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI.

San Diego 317
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Time to get in the game. There’s a game being played?

YourMembership

This is actually good news for many associations as it calls out the need to become content curators for their members. Setting the non-dues revenue aspect aside for a moment, there is the role a successful job board can play in influencing members and driving member loyalty. Case in point is the Florida Bar Association.

Florida 150
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Association Brain Food Weekly: 7.11.16

Reid All About it

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. – How to Design Future-Friendly Content. Host: Gather Content. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register.

DC 150
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Carole understands that content is king of the jungle. Just like her sanctuary, or the Great State of Florida, Carole’s videos aren’t what one would call “polished.” But, just like Florida, people don’t care about the rough edges. Impressive, right?

Strategy 100
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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Marketing automation, on the other hand, is a way to look comprehensively at your audience’s behavior, from email to website to social media , and send them relevant content based on their demonstrated interests. T he Transportation Intermediaries Association reports a 32 percent increase in revenue. Marketing Automation Gets RESULTS.

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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. You should be able to create custom content packages, assign content to multiple lessons, and upload resources quickly. What is learning management software?

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Best of the Web: April 2014

Association Adviser

Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Georgia Society of Association Executives Annual Conference. May 28-31, 2014. June 17-18, 2014.